The History Of Maxwell House Decaf Coffee

Upon drinking Maxwell House coffee, President Theodore Roosevelt exclaimed Maxwell House coffee being "good to the last drop," it stuck and a famous registered trademark was born.

The Kraft General Foods Corporation now owns the brand Maxwell House coffee. Originally, Maxwell House was the name of a well-known hotel in Nashville, Tennessee. The coffee served at the Maxwell House came from a grocer in the neighborhood named Joel Cheek. Mr. Cheek blended the coffee for the Maxwell House. Sadly, the original Maxwell House burned to the ground in 1961. Another Maxwell house was rebuilt in 1970 a few miles away from the original site. This time it had to get permission from the Kraft General Foods, which owns the rights to the name.

In addition, Joel Cheek built a mansion on the outskirts of Nashville from the proceeds of the sales of the Cheek-Neal coffeehouse, the birthplace of the Maxwell House coffee. The mansion, which is called Cheekwood, was later donated to the people of Tennessee and is presently used as a botanical garden and an art gallery.

From the humble beginnings, the Kraft General foods marketed the Maxwell House coffee and now offers it in different successful variations.

FILTER PACKS

No matter what the brand of your coffee maker, the filter packs will fit just right into your filter basket and are pre-measured with just the right amount of Maxwell coffee to make a good tasting cup. Maxwell coffee filter packs are convenient ways to serve good coffee, because the resulting cup is a consistently reliable cup every time. Each Maxwell filter pack can produce from 4 to 6 cups of coffee. To alter the strength of coffee to your taste, you simply adjust the amount of coffee you put into your coffee maker. No messy clean ups, either. All you have to do is throw away the filter packs. You will typically need three filter packs to make one full pot. Maxwell filter packs are resealable to keep it fresher longer.

SINGLES

The Maxwell coffee singles are packed to look like tea bags and work in the same way. All you need to do is submerge the single in a mug of hot water for about half a minute. If you want a stronger flavor, you can leave the single bag in the water longer until it reaches your desired strength. Once the coffee is at the right level of taste, simply remove the bag and enjoy the same coffee freshness that Maxwell house is famous for.

DECAFFEINATED

Unlike many decaf coffees, the Maxwell House decaffeinated gives the full-flavored taste of coffee without the caffeine.

FRENCH ROAST

The newly improved French Roast Decaffeinated coffee is so full bodied that you won't notice that you are drinking a decaf. Maxwell coffee decaf, both the natural and the regular versions are also available also in convenient filter packs, singles packs, instant, pre-measured and ground forms.

COLOMBIAN SUPREME Decaffeinated

Coffee beans from Columbia are known as the richest coffee bean variety in the world. Colombian coffee beans have been perfectly roasted by Maxwell coffee to bring out that spirited full-bodied taste and aroma of 100% Colombian coffee beans. Maxwell House's Colombian coffee supreme decaf is also available in the caffeinated and regular decaffeinated coffee.

MASTER BLEND Decaffeinated

Master Blend Naturally Decaffeinated coffee from Maxwell House is a masterpiece in coffee roasting and blending. Every coffee bean is masterfully selected to bring out their distinctive, delightful and unique coffee flavor.

Other types of Maxwell House coffee

Instant, Instant Original, Decaffeinated Instant, Sanka Instant Decaffeinated, Custom Roasted and the Single Serve Brewers are also offered as part of the Maxwell House line. They all have that distinctive fine coffee taste, body, flavor and aroma that are aptly described as "good to the last drop."

The Maxwell House Coffee Pot: (video)

This LP contains six different themes on the original Maxwell House melody , composed by Wade Denning (1922-2007) that some of us grew up with in the 1960s. Its a fascinating study

The Maxwell House Percolator commercial with its "percolating" jingle ran in 1964 during the New York World's Fair and was subsequently named "the best musical commercial" at the Cannes Film Festival that same year
in how music is used to market a product. All notes from the reverse side of the slipcase are included in this video.

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